Make It. MSP. Certified Partner Training

Congrats, you've completed Lesson 3: Make It. MSP. - Why Our Work Matters.

Let's review some key highlights of what you've learned:

• There are three primary audiences being considered in Make It. MSP. communications: 1) the people with whom we work directly with to attract and retain, 2) the initiative’s partners in this work, and 3) the communities that support both.
• The core of Make It. MSP.'s work is focused on talent, which allows us to adapt our messaging to each type of individual.
• Make It. MSP. is not an organization or program. The choice to call it an "initiative" is highly intentional.
• Make It. MSP. is a collective action by partners and stakeholders from across the region aimed specifically at targeting new and potential MSP transplants as a solution to labor shortages.

Looking for more resources on audience messaging?

Check out the Make It. MSP. Audience Messaging Matrix in the Training Resources section of this training. The Audience Messaging Matrix dives into specific and common Make It. MSP. audiences, their interests and concerns, and how to best relate the mission of Make It. MSP. to their experiences.